Our Journey

Ordinary was never an option.

Within the echoing classroom corridors, three friends didn’t just share memories, they shared a dream - to tread beyond the conventional path laid out before them.

As they transitioned from schoolmates to engineers, the trio was now determined to make waves and not just resumes.

Ignited by an entrepreneurial flame, they took on a daring journey to inject a fresh electrifying pulse into the veins of India’s streetwear culture.