Our Journey

Ordinary was never an option.

Two friends, countless late-night conversations, and one shared restlessness with the ordinary. We weren't looking to tick boxes or follow templates. We wanted to build something that actually mattered to us.

From engineering classrooms to our first cramped workspace, we carried the same conviction: India's streetwear scene deserved something rawer, something real.

So we started from scratch, completely homegrown, fueled by stubbornness and too much chai. No fancy playbook, no corporate backing. Just two people betting on a vision that kept us up at night.